Water challenges differ by region in technology requirements, regulatory pressure and the resources available to address them. What a semiconductor fab in Asia Pacific needs from its water systems bears little resemblance to what a lithium mine in Chile requires or what a drought-stricken municipality in Morocco demands.
Veolia puts senior leaders with deep local expertise in every major market, each working with teams to deploy the company’s full technology portfolio against their region’s specific problems. In a new video series, five regional executives share what they’re seeing on the ground and how they’re responding.
Chris Low, Executive Vice President of Water Tech North America, sees industrial reshoring and the AI boom driving unprecedented demand across semiconductors, data centers and pharmaceutical manufacturing.
“To remain the market leader, I’m focused on three main essentials,” Low said. “First, customer-centric delivery: Our value is measured in your success. Second, sustainability: We help you green up while prioritizing our own footprint. And third, culture and talent: We foster a safety-always culture to attract the industry’s best resources.”
In municipal markets, Veolia is deploying LEAPfas and zeeDENSE technologies to meet growing treatment demands. On the industrial side, a data center in Illinois cut annual water consumption by more than 12 million gallons using Veolia’s TrueSense controller, and a semiconductor equipment supplier in Phoenix reduced daily water use by 60%.
Serving Europe’s industrial and regulatory demands
Annabel Mouquet, Executive Vice President of Europe for Veolia Water Tech, leads operations across most of Europe, adapting technology from one market to the challenges of another, backed by more than 170 years of water expertise.
“Micropollutants and PFAS in particular are a growing challenge, and we are collaborating with industry to tackle the various types of pollutants,” Mouquet said. “We are one of the few on the market able to remove PFAS thanks to our end-to-end offer, from analysis to responsible waste disposal.”
Veolia’s European team is investing in centers of excellence, including a facility in Ireland, to train customers on ultrapure water systems for pharmaceutical and microelectronics manufacturing. The company has also partnered with European AI firm Mistral AI to co-manage water treatment facilities through secure digital communication, part of a broader push to make plants increasingly self-sufficient through better coordination of water, energy and digital management.
Watch Mouquet’s full interview.
Meeting Asia Pacific’s manufacturing surge
Irshaad Hakim, Executive Vice President of Asia Pacific at Veolia Water Tech, is focused on the region’s booming demand from microelectronics, AI infrastructure and the electric vehicle supply chain.
“Our focus is on micropollutants and supporting green hydrogen,” Hakim said. “To capture these opportunities, we are faster and more agile by pioneering unique tech like chemical-free ultra-pure water systems, using mobile solutions to respond to our needs instantly.”
Veolia’s APAC operations are backed by R&D centers and manufacturing facilities in Wuxi, China, and Hoskote, India, enabling the team to pioneer technologies such as chemical-free ultrapure water systems and to deploy mobile water solutions on short notice across the region.
Powering Latin America’s energy transition
Mauro Cruz, Executive Vice President of Latin America for Veolia Water Tech, operates across a region where the energy transition, nearshoring and resource extraction are converging to create intense demand for water treatment.
“In Brazil, we are expanding into municipal sanitation, biogas, sustainable aviation fuel and green hydrogen,” Cruz said. “In Mexico, we are tackling water scarcity through water regeneration solutions. In Chile and Argentina, we help maximize productivity in lithium and copper mining.”
Cruz’s team combines Veolia’s global technology with deep regional knowledge to customize extraction methods for local conditions and maintain a permanent presence in the markets it serves.
Strengthening environmental security across the Middle East and Africa
Ibrahim Ghosn, Executive Vice President of Middle East and Africa at Veolia Water Tech, leads a region where water scarcity defines nearly every operational decision from mining to upstream energy to municipal infrastructure.
“Our integrated water treatment solutions enable operators to meet compliance requirements while maintaining operational efficiency,” Ghosn said. “Our mobile water fleets provide rapidly deployable solutions that support emergency response and long-term operations, helping customers maintain production and optimize water consumption.”
Veolia’s MEA team deploys mobile water fleets for both emergency response and long-term operations and is partnering with municipalities to develop water reuse facilities that supply treated water for irrigation and district cooling.
These regional leaders and their teams are advancing Veolia’s GreenUp strategy to decarbonize, depollute and regenerate resources across every major market. Follow this series as additional leaders share their perspectives on the future of water technology.
